Why You'll Love PrioThe Prio is the most comfortable shoe for everything you do.

Whether you’re out on a run, trying out a new trail, hitting the gym, or toeing a slackline, you’ll love the Prio’s combination of freedom and protection.

Revel in the freedom of movement with a breathable design and lightweight construction.

Note: Video may include past season colors or styles.

“My go-to shoes for just about everything.” – Andy P. USA, Verified Prio Mens Customer We make shoes so comfortable, you’ll forget they’re even on.​​

Imagine you’ve just come home after a long day at work or on the trail. If you can’t wait to take your shoes off the moment you walk in the front door, you’ve been wearing the wrong shoes.

Life-Changing comfort and superior performance come from using your feet naturally.

That’s what Xero Shoes let you do.

Natural Fit. Natural Motion. Natural Feel.

Plus Xero Shoes are backed with a 5,000-mile sole warranty.

Prio for Everything You Do Protection

The Prio uses the same 5.5mm FeelTrue® rubber as our Z-Trek sandal, so you get great protection while still getting the ground feedback that your feet love. The removable 3mm insole lets you have more or less of a “barefoot feel” depending on your mood.

Lightweight

A men’s 9 is only 8.7 oz each – you’ll barely notice you have them on.

Secure-feeling​

Our Huarache sandal-inspired reflective heel and instep straps hold your foot securely – with or without socks – while keeping your toes free to move. Plus, the Prio is made from 100% vegan-friendly materials.

See why real customers love Prio

This is awesome!

Super wide and spacious!

Extremely comfortable!

They are terrific!

Caring for your Prios

To clean your Prios, hand wash with warm water, mild soap and allow them to air dry. We do not recommend putting the Prio in the washing machine or dryer.

Is the Prio Waterproof? It's not. But the breathable mesh upper should help it dry quickly if you get them wet. How do I find my Prio Size?

Shoe sizing, especially online, is not a perfect process. That's why we have a free exchange policy.

For EU/UK sizing, there's a conversion chart at the bottom of the Prio product description.

The Prio fit true to size. We recommend going with your usual athletic shoe size.

Also, the Prio is wider than conventional running shoes.

Sizing for a shoe is different than a sandal, so if you own one of our sandals, that doesn't mean you'll pick the same size in the Prio, so use the measuring info if you can.

Keep in mind, though, that because the foot is three-dimensional, any two-dimensional measuring tool, such as a ruler or Brannock device®, can only approximate your true shoe size. Manufacturers model their shoes on different foot shapes, which is why you might be an 8 in one brand and a 9 in another.

If your foot is really narrow and smaller than a men's 10, you may want to check out the "women's" Prio. The conversion between men's and women's is 1.5, so a men's 8 is the same as a women's 9.5.

What do I do with those straps on the Prio?

I'll admit, this is one of my favorite things about the Prio.

The huarache-sandal inspired heel strap can be used to hold your heel and ankle in place. Pull the straps through the ankle holes in the sole, and then lock them in place with the laces.

The instep straps can be used to secure your instep, which can free up your toes and forefoot to relax and function better. Use the laces to tighten or loosen them to your liking.

What's different between the Prio, HFS, and Speed Force?

The Prio is our best-selling "do almost anything" shoe -- running, hiking, working out, you name it. With a durable upper, it provides a bit more protection.

The Speed Force is our lightest, "most barefoot" shoe. More feedback as you step and a mesh upper that holds like a glove, you get a "barely there" experience.

The HFS is lighter than the Prio, more rugged than the Speed Force. The HFS's sole has a tire tread-inspired sole that's made to handle roads and have extra traction. The huarache-inspired midfoot and instep straps are "hiding" behind a protective welded material. And the moisture wicking lining for extra comfort and breathability.

What can I do in the Prio?

Practically anything. The Prio is our first "performance" shoe.

It's great road running, light trail running, walking, hiking, working out, Crossfit, biking, slacklining... it's obviously up to you. Once you get them on, I'm sure you'll do things we never thought of (and we want to see pictures of that!).

Put on your Prio and Live Life Feet First!

What's your return policy? Please go to Xero Shoes Return Policy page to learn about our 30-day return policy.